Merged Brand Opportunity Dodge Communications has joined forces with AVID Design to form MERGE Atlanta, signaling a broader integrated marketing and communications capability. This presents a sales opportunity to cross-sell combined digital and traditional PR services, content marketing, and technology-led programs to existing healthcare, financial services, and life sciences clients.

Healthcare Focus Leverage The firm has a track record with healthcare, financial services, and life sciences, plus recent industry awards. Target healthcare providers, hospitals, pharmas, and biotech firms seeking award-winning, integrated campaigns and health-focused communications strategies.

Awards as Credibility Multiple industry recognitions (Healthcare Advertising Awards, Communicator Awards, Bulldog Reporter Awards) enhance credibility. Use as a talking point to secure RFPs, expand into new accounts, and justify premium pricing for award-winning campaigns.

Mid‑Market Scale With 51–200 employees and revenue in the 50–100 million range, MERGE Atlanta sits between boutique and large agencies. This positions it to win mid-market opportunities that require nimble teams with integrated capabilities.

Digital and Tech Stack The technology footprint includes Pardot for marketing automation and behavioral analytics tools like Hotjar, plus tracking and design assets. Leverage these capabilities to offer data-driven demand generation, nurture programs, and measurable ROI for clients investing in digital transformation.