Local Market Reach Dollarsaver Shopper commands the largest readership in NE Texas and SE Oklahoma with full geographic coverage in Paris and Lamar County, plus distribution in seven surrounding counties, providing high local visibility ideal for regional advertising campaigns.

Targeted Advertising The weekly publication format allows for timely, targeted marketing efforts directly reaching a diverse local audience, making it an attractive platform for businesses seeking community engagement.

Digital Presence While primarily print-focused, the company’s website offers additional digital touchpoints which can be leveraged for online advertising or integrated marketing solutions to expand reach.

Complementary Markets Given its similarity to larger coupon and directory brands like Valpak and Groupon, there are opportunities to develop partnerships or expand service offerings to include digital deals or loyalty programs, enhancing competitive positioning.

Growth Opportunities With a small team and limited financial data, there is potential for growth by expanding into digital advertising services or regional marketing packages that appeal to local businesses seeking scalable marketing solutions.