Local corporate growth Potential sales opportunity with Dolphin Vacations leveraging their affiliation with Professional Travel, Inc. to expand corporate travel management services for mid-market clients in West Michigan and beyond.

Travel show engagement Capitalize on their activity around travel shows and partnerships such as the Lake Michigan Credit Union event to offer joint marketing programs, loyalty initiatives, and preferred supplier arrangements.

Technology leverage Offer advanced booking tools, analytics, and API integrations that complement their existing tech stack (MySQL, jQuery, Video.js, etc.) to improve efficiency and reporting for leisure and corporate bookings.

Growth and scale With 11-50 employees and revenue in the low to mid millions, position solutions that scale with their growth trajectory, including streamlined operations, CRM enhancements, and carrier/vendor consolidation benefits.

Strategic partnerships Propose value-add partnerships with financial institutions, leisure suppliers, and corporate travel programs to deepen their service offering for both corporate clients and leisure travelers, leveraging their regional prominence.