Insights

Loyalty Growth Priceline Pharmacy operates the Sister Club with a large member base, creating rich customer data and opportunities to drive targeted health and beauty promotions, exclusive offers, and cross-sell across channels; also a platform to monetize through retail media partnerships.

Strategic Partnerships Recent collaborations with Hairification, Zitcha, and menopause initiatives show openness to co-branded campaigns and new product launches, offering avenues for exclusive lines, bundled deals, and expanded retail media reach.

Digital Optimization A tech stack including Optimizely, Salesforce, AfterPay and cloud security tools enables experimentation, CRM-driven segmentation, seamless omnichannel experiences, and secure online checkout—spaces to pitch marketing technology, data analytics, and customer experience enhancements.

Growth & Footprint With hundreds of stores and solid revenue, Priceline Pharmacy is positioned for expansion, presenting sales opportunities in store merchandising programs, supplier partnerships, private-label options, and integrated e-commerce growth.

Health & CSR A strong focus on women's health through the Sisterhood Foundation and menopause initiatives creates opportunities for health education partnerships, sponsor programs, and product bundles aligned with CSR and demographic-targeted marketing.

Priceline Pharmacy Tech Stack

Priceline Pharmacy uses 8 technology products and services including Optimizely, Salesforce, Font Awesome, and more. Explore Priceline Pharmacy's tech stack below.

  • Optimizely
    A/B Testing
  • Salesforce
    Customer Relationship Management
  • Font Awesome
    Font Scripts
  • Google Maps
    Maps
  • AfterPay
    Payment Processing
  • Cloudflare Bot Management
    Security
  • Imperva
    Security
  • GlobalSign
    System Security Services

Media & News

Priceline Pharmacy's Email Address Formats

Priceline Pharmacy uses at least 2 format(s):
Priceline Pharmacy Email FormatsExamplePercentage
First.Last@priceline.comJohn.Doe@priceline.com
93%
F.Last@priceline.comJ.Doe@priceline.com
4%
FLast@priceline.comJDoe@priceline.com
2%
First.L@priceline.comJohn.D@priceline.com
1%
FLast@priceline.com.auJDoe@priceline.com.au
61%
F.Last@priceline.com.auJ.Doe@priceline.com.au
28%
First@priceline.com.auJohn@priceline.com.au
8%
First.Last@priceline.com.auJohn.Doe@priceline.com.au
3%

Frequently Asked Questions

Where is Priceline Pharmacy's headquarters located?

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Priceline Pharmacy's main headquarters is located at 637 Flinders Street Docklands, Victoria 3008 Australia. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is Priceline Pharmacy's stock symbol?

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Priceline Pharmacy is a publicly traded company; the company's stock symbol is BKNG.

What is Priceline Pharmacy's official website and social media links?

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Priceline Pharmacy's official website is priceline.com.au and has social profiles on LinkedIn.

What is Priceline Pharmacy's NAICS code?

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Priceline Pharmacy's NAICS code is 44-45 - Retail Trade.

How many employees does Priceline Pharmacy have currently?

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As of May 2026, Priceline Pharmacy has approximately 3K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: E. P.Chief Executive Officer Chief Executive Officer Rentalcars Com: I. B.Chief Operating Officer: A. L.. Explore Priceline Pharmacy's employee directory with LeadIQ.

What industry does Priceline Pharmacy belong to?

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Priceline Pharmacy operates in the Retail industry.

What technology does Priceline Pharmacy use?

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Priceline Pharmacy's tech stack includes OptimizelySalesforceFont AwesomeGoogle MapsAfterPayCloudflare Bot ManagementImpervaGlobalSign.

What is Priceline Pharmacy's email format?

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Priceline Pharmacy's email format typically follows the pattern of First.Last@priceline.com. Find more Priceline Pharmacy email formats with LeadIQ.

Priceline Pharmacy

RetailVictoria, Australia1001-5000 Employees

Priceline Pharmacy is a large Australian retail network that blends pharmacy essentials with beauty and wellness products, guided by in-store health guidance. Founded in 1982, the chain now operates hundreds of stores across the country, delivering a holistic care approach that covers medications as well as beauty services and advice. This setup aims to keep health expertise accessible within everyday shopping experiences. 

Its customer base consists of everyday shoppers seeking convenient access to medications and personal care items, supported by the Sister Club, a loyalty program with more than nine million members and described as Australia’s largest health and beauty program. The business also runs the Sisterhood Foundation, which supports charities advocating for women and families. Based in Docklands, Victoria, Priceline Pharmacy continues to pursue partnerships and program launches to extend its reach, including a November 2025 collaboration with Zitcha to expand its retail media network.

Section iconCompany Overview

Headquarters
637 Flinders Street Docklands, Victoria 3008 Australia
Stock Symbol
BKNG
NAICS Code
44-45 - Retail Trade
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Priceline Pharmacy's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Priceline Pharmacy's revenue is estimated to be in the range of $100M$250M

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