Market Leadership Dominant's longstanding presence in the Australian cleaning products industry since 1958 and its reputation as a leader and innovator present a strong opportunity to engage with large industrial clients seeking trusted and established suppliers.

Growth Potential With a substantial revenue range between $1 billion and $10 billion and a dedicated workforce of up to 200 employees, Dominant demonstrates significant growth capacity and resource availability for expanding its product lines or entering new markets within Australia.

Industry Focus Specializing in cleaning and sanitation products for industry, Dominant is well-positioned to benefit from increased demand for hygiene and sanitation solutions driven by heightened health and safety standards across various sectors.

Digital Engagement Utilizing a diverse tech stack including Hotjar and WooCommerce suggests active digital marketing and online sales channels, offering opportunities to tailor digital outreach and improve B2B customer engagement strategies.

Competitive Edge Being a hundred percent Australian owned company with a reputation for product quality and service provides a competitive advantage in terms of local market trust, which can be leveraged to secure governmental or industry-specific contracts.