Strong Market Presence Don Wessel Honda has established itself as a trusted local dealership serving the Ozarks since 1966, indicating a loyal customer base and potential for repeat business and upselling of new and certified pre-owned vehicles.

Recognition and Awards The dealership's vehicles, including the Honda Odyssey and CR-V, have been recognized as best family cars by U.S. News & World Report, enhancing its appeal to family-oriented customers seeking reliable, award-winning vehicles.

Digital Engagement With an active presence on digital advertising platforms like Google Ads and Microsoft Advertising, there are opportunities to leverage targeted marketing campaigns to attract local consumers and increase showroom visits or online inquiries.

Product Portfolio Offering a range of new, certified pre-owned, and lease options gives multiple sales opportunities across different customer segments, including those interested in affordability, financing, or used vehicle purchases.

Financial Capacity With annual revenues estimated between 10 to 25 million dollars, the dealership has the financial stability to invest in expanded marketing efforts, service upgrades, or new inventory to boost sales and market share.