Trusted Dealer Growth There is strong adoption of the DoneDeal Cars Trusted Dealer Programme with half of dealerships participating, offering warranties and verified histories. This presents an opportunity to upsell premium listing packages, extended warranty partnerships, and co-branded promotion to further differentiate dealers and drive higher commissionable sales.

Dealer Heavy Inventory With over 86,000 cars available and 80% listed by dealerships, outbound campaigns can target dealership networks for featured listings, inventory uploads, and data-driven pricing tools. Collaborations with dealerships for exclusive inventory drives can expand attention from buyers and increase ad spend.

ChatGPT App Expansion The launch of a ChatGPT powered app and conversational car buying assistant indicates a tech-forward, engagement-driven user experience. This opens sales opportunities around AI-assisted lead generation, chat-based ad formats, and sponsored prompts that drive higher qualified inquiries for dealers.

Partnerships Pipeline Existing partnerships with Trustap and Herdwatch suggest a fertile channel strategy for cross-promotions and integrated finance or data services. Propose bundled solutions combining transaction security, finance options, and vehicle history checks to increase dealer and buyer confidence, boosting platform usage.

Market Position & Revenue As Ireland’s largest car marketplace with a diverse set of users and a $1M-$10M revenue band, there is room to scale higher-margin digital services, premium listings, and data insights offerings. Tailor sales plays around enhanced visibility for dealers, analytics dashboards, and lead-gen partnerships to unlock incremental revenue.