DONNI. Email Format

RetailCalifornia, United States51-200 Employees

DONNI. is a Los Angeles–based retailer offering a line of versatile scarves and apparel designed to be worn in multiple ways. The brand emphasizes soft fabrics and thoughtful construction that enables draping, tying, or wrapping in various styles, aiming to provide pieces that can coordinate with different outfits while delivering a sense of ease and individuality. The products are made in Los Angeles by women connected to the brand, and the company supports charitable giving each season, reflecting a broader social purpose beyond its core offering. Founded by Alyssa Wasko, DONNI. traces its origins to hand-made scarves created in 2009, with the name honoring her father and his role as a source of inspiration. The business operates in the retail sector, targeting consumers seeking functional, stylish accessories with an emphasis on longevity and personal meaning. A recent development notes recognition related to work on a television project, underscoring ongoing creative engagement.

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