Insights

Strong Brand Story DONNI. leverages a compelling narrative rooted in personal tragedy and resilience, which resonates with consumers looking for meaningful and authentic brand connections, presenting opportunities for brand partnerships and storytelling collaborations.

Sustainable Manufacturing With a focus on supporting women in Los Angeles and donating to charities each season, DONNI. emphasizes social impact and ethical production, appealing to environmentally and socially conscious consumers, and creating potential for partnership with ethical supply chain suppliers.

Versatile Product Line The company's focus on flexible, multi-way accessories opens avenues for expanding product categories into complementary accessories or lifestyle segments that emphasize adaptability, catering to consumers seeking functional style items.

Digital Engagement Utilizing platforms like TikTok and Google Analytics indicates a strong digital presence and data-driven approach, offering opportunities to deepen online marketing efforts, influencer collaborations, and targeted campaigns to reach the brand's core demographic.

Market Positioning Operating in a competitive retail segment with similar brands of varying sizes, DONNI. can strengthen its market foothold by emphasizing its artisanal manufacturing, social impact, and Emmy-award recognition, positioning itself as a premium yet soulful lifestyle brand.

DONNI. Tech Stack

DONNI. uses 8 technology products and services including TikTok Pixel, Unpkg, HulkApps Product Reviews, and more. Explore DONNI.'s tech stack below.

  • TikTok Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • HulkApps Product Reviews
    Online Review Management
  • Apple Pay
    Payment Processing
  • AfterPay
    Payment Processing
  • Tailwind CSS
    UI Frameworks
  • Plyr
    Video Players
  • Google Analytics
    Web Analytics

DONNI.'s Email Address Formats

DONNI. uses at least 1 format(s):
DONNI. Email FormatsExamplePercentage
First@shopdonni.comJohn@shopdonni.com
84%
Last@shopdonni.comDoe@shopdonni.com
16%

Frequently Asked Questions

Where is DONNI.'s headquarters located?

Minus sign iconPlus sign icon
DONNI.'s main headquarters is located at 824 South Los Angeles Street Los Angeles, California 90014 United States. The company has employees across 2 continents, including North AmericaSouth America.

What is DONNI.'s phone number?

Minus sign iconPlus sign icon
You can contact DONNI.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is DONNI.'s official website and social media links?

Minus sign iconPlus sign icon
DONNI.'s official website is shopdonni.com and has social profiles on LinkedIn.

What is DONNI.'s NAICS code?

Minus sign iconPlus sign icon
DONNI.'s NAICS code is 44-45 - Retail Trade.

How many employees does DONNI. have currently?

Minus sign iconPlus sign icon
As of May 2026, DONNI. has approximately 70 employees across 2 continents, including North AmericaSouth America. Key team members include Head Of Ecommerce: T. M.Director Of Operations: M. F.Senior Accountant: L. M.. Explore DONNI.'s employee directory with LeadIQ.

What industry does DONNI. belong to?

Minus sign iconPlus sign icon
DONNI. operates in the Retail industry.

What technology does DONNI. use?

Minus sign iconPlus sign icon
DONNI.'s tech stack includes TikTok PixelUnpkgHulkApps Product ReviewsApple PayAfterPayTailwind CSSPlyrGoogle Analytics.

What is DONNI.'s email format?

Minus sign iconPlus sign icon
DONNI.'s email format typically follows the pattern of First@shopdonni.com. Find more DONNI. email formats with LeadIQ.

When was DONNI. founded?

Minus sign iconPlus sign icon
DONNI. was founded in 2011.

DONNI.

RetailCalifornia, United States51-200 Employees

DONNI. is a collection of everyday essentials, each with endless ways to wear. Soft fabrics and clever construction allow for unlimited versatility and ease: the wearer can drape a cape, style a sarong, or wrap a headscarf with just a few folds. A Donni piece ties together any outfit effortlessly, and is all-ways you.

Founder, Alyssa Wasko, began making scarves in 2009 to cope with the death of her father Donald. Her friends began asking for them, and soon enough her fellow peers were selling the scarves on campuses across the country. The creative outlet grew into a full-fledged business, and she named it DONNI after her father, who always called her his lucky charm. Each piece is adorned with an angel wing to take on the aspirations of its owner. 

DONNI scarves are made in Los Angeles by women who are like family to the brand. In Donald's name, the brand seeks to create scarves with soul: this begins by supporting the women who produce them, and concludes with a donation to a different charity every season.

Look good. Feel good. Do good.

Section iconCompany Overview

Headquarters
824 South Los Angeles Street Los Angeles, California 90014 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    DONNI.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    DONNI.'s revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.