Insights

Fashion Versatility DONNI.'s focus on versatile, multi-wear scarves created from soft fabrics appeals to consumers seeking functional, stylish accessories that can elevate multiple outfits, presenting opportunities to collaborate on fashion-forward accessories or complementary clothing lines.

Strong Brand Story Founded around a heartfelt personal story and supported by a recognizable emmy award, DONNI. has cultivated a compelling brand identity centered on soul, kindness, and social impact, which can be leveraged for marketing partnerships and storytelling-driven campaigns.

Eco-Friendly and Ethical Manufacturing in Los Angeles with a focus on supporting women and donating to charities enhances the company's appeal among socially conscious consumers, opening avenues for partnerships with ethical brands or sustainability-focused initiatives.

Technology Integration The utilization of digital tools like TikTok Pixel, Google Analytics, and Shopify apps demonstrates strong online engagement, indicating potential for expanding digital marketing efforts, influencer collaborations, and e-commerce growth strategies.

Market Expansion With a revenue range between $1M and $10M and a boutique team size, DONNI. presents opportunities for strategic expansion through collaborations with larger retailers, entering new markets, or adding complementary product ranges to broaden its customer base.

DONNI. Tech Stack

DONNI. uses 8 technology products and services including TikTok Pixel, Unpkg, HulkApps Product Reviews, and more. Explore DONNI.'s tech stack below.

  • TikTok Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • HulkApps Product Reviews
    Online Review Management
  • Apple Pay
    Payment Processing
  • AfterPay
    Payment Processing
  • Tailwind CSS
    UI Frameworks
  • Plyr
    Video Players
  • Google Analytics
    Web Analytics

DONNI.'s Email Address Formats

DONNI. uses at least 1 format(s):
DONNI. Email FormatsExamplePercentage
First@shopdonni.comJohn@shopdonni.com
42%
Last@shopdonni.comDoe@shopdonni.com
8%
First@shopdonni.comJohn@shopdonni.com
42%
Last@shopdonni.comDoe@shopdonni.com
8%

Frequently Asked Questions

Where is DONNI.'s headquarters located?

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DONNI.'s main headquarters is located at 824 South Los Angeles Street Los Angeles, California 90014 United States. The company has employees across 2 continents, including North AmericaSouth America.

What is DONNI.'s phone number?

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You can contact DONNI.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is DONNI.'s official website and social media links?

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DONNI.'s official website is shopdonni.com and has social profiles on LinkedIn.

What is DONNI.'s NAICS code?

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DONNI.'s NAICS code is 44-45 - Retail Trade.

How many employees does DONNI. have currently?

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As of February 2026, DONNI. has approximately 66 employees across 2 continents, including North AmericaSouth America. Key team members include Director Of Operations: M. F.Senior Accountant: L. M.Campus Representative For Grand Valley State University: J. W.. Explore DONNI.'s employee directory with LeadIQ.

What industry does DONNI. belong to?

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DONNI. operates in the Retail industry.

What technology does DONNI. use?

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DONNI.'s tech stack includes TikTok PixelUnpkgHulkApps Product ReviewsApple PayAfterPayTailwind CSSPlyrGoogle Analytics.

What is DONNI.'s email format?

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DONNI.'s email format typically follows the pattern of First@shopdonni.com. Find more DONNI. email formats with LeadIQ.

When was DONNI. founded?

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DONNI. was founded in 2011.

DONNI.

RetailCalifornia, United States51-200 Employees

DONNI. is a collection of everyday essentials, each with endless ways to wear. Soft fabrics and clever construction allow for unlimited versatility and ease: the wearer can drape a cape, style a sarong, or wrap a headscarf with just a few folds. A Donni piece ties together any outfit effortlessly, and is all-ways you.

Founder, Alyssa Wasko, began making scarves in 2009 to cope with the death of her father Donald. Her friends began asking for them, and soon enough her fellow peers were selling the scarves on campuses across the country. The creative outlet grew into a full-fledged business, and she named it DONNI after her father, who always called her his lucky charm. Each piece is adorned with an angel wing to take on the aspirations of its owner. 

DONNI scarves are made in Los Angeles by women who are like family to the brand. In Donald's name, the brand seeks to create scarves with soul: this begins by supporting the women who produce them, and concludes with a donation to a different charity every season.

Look good. Feel good. Do good.

Section iconCompany Overview

Headquarters
824 South Los Angeles Street Los Angeles, California 90014 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    DONNI.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    DONNI.'s revenue is estimated to be in the range of $10M$25M

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