Regional Distributor Dooley Oil is a family-owned regional distributor for major brands (Chevron, Shell, Pennzoil, Havoline, Quaker State) serving Wyoming, Northern Colorado, and Nebraska panhandle, indicating potential cross-sell of fuels, lubricants, and related services to nearby markets.

Multi-location Presence With offices in Laramie, Cheyenne, Casper and a sister company in Fort Collins, there are opportunities to upsell blended fuel programs, bulk lubricant contracts, and logistics coordination services across multiple facilities.

Mid-market Focus Revenue in the 25 to 50 million range and a lean employee base of 11-50 suggests a mid-market profile receptive to scalable, cost-efficient supply solutions, fleet fueling programs, and procurement optimization.

Diverse Customer Base Serving industrial, commercial, consumer, oil and gas, farms and ranches creates cross-selling opportunities across different tire and service channels, including fleet cards, lubricants, maintenance, and fuel supply agreements.

Digital Engagement Presence of tools like Google Analytics and modern web tech indicates openness to digital marketing support, data-driven campaigns, and targeted outreach for new commercial accounts and expanded lubricants programs.