Unique Market Position Doonya's Bollywood-inspired dance fitness program offers a distinctive and engaging alternative in the crowded wellness industry, creating opportunities to partner with culturally themed fitness brands or expand into diverse markets seeking innovative workout experiences.

Growth Potential With the opening of flagship locations in New York City and plans for global expansion, there is significant scope to introduce tech solutions, membership management systems, and digital marketing tools to support scaling operations.

Target Audience Engagement Doonya's focus on fun, energetic workouts appeals to a broad demographic, including niche communities interested in cultural fitness activities, presenting opportunities for targeted advertising, community outreach, and customized merchandise.

Digital Presence The company's active online presence using platforms like YouTube and Shopify indicates openness to digital marketing, e-commerce, and content creation collaborations that can enhance user engagement and revenue streams.

Partnership Opportunities Endorsement by Reebok and media appearances suggest potential for strategic brand partnerships, sponsorships, or influencer collaborations to increase visibility and attract new customer segments in the competitive wellness space.