Brand Elevation Doonya is a Bollywood-inspired fitness brand expanding to new fitness center locations, led by a flagship NYC site, creating opportunities to propose franchising, licensed partnerships, or co-branded wellness experiences with fitness venues and lifestyle retailers.

High-Impact Partnerships The team’s visibility on national media and endorsement by Reebok position Doonya as a premium, celeb-endorsed fitness concept, suggesting sales potential through corporate wellness programs, influencer collaborations, and branded event activations.

Smaller but Growing With a lean team and revenue in the lower mid-range, Doonya represents an up-and-coming brand with room for scalable partnerships in studio management, equipment, and digital fitness initiatives to accelerate growth.

Tech-Driven Ops Current tech stack includes Shopify and digital marketing tools, indicating openness to enhancements in e-commerce, class bookings, and loyalty programs, creating cross-sell opportunities for apparel, accessories, and streaming content.

Market Positioning Competitive landscape includes mid-sized fitness concepts; Doonya can be positioned for partnerships that leverage its unique dance-based cardio niche, allowing sales plays around niche studio partnerships, pop-up events, and international expansion support.