Product Innovation Doosan Industrial Vehicle UK has recently launched multiple new forklift models, including the NXS Series and the heavy-lifting D160S-9, demonstrating a focus on high-performance, versatile solutions tailored for various industrial applications. This continual product expansion indicates opportunities to upsell advanced or specialized forklifts to current customers.

Technology Integration The company has introduced advanced telematics systems like LIN-Q, enabling real-time fleet monitoring and remote management, which presents a sales avenue for businesses looking to optimize their logistics operations through connected technology and data-driven maintenance solutions.

Market Growth Focus With significant recent growth in the UK and an extensive distributor network, Doosan is expanding its market reach, providing opportunities to approach regional distributors and local businesses seeking reliable and innovative forklift solutions for their logistics and storage needs.

Product Range Diversity Offering a comprehensive range of electric, gas, and diesel-powered forklifts, including new entries in the low-cost NX Plus series and advanced heavy-duty models, Doosan caters to a wide spectrum of customer budgets and operational requirements, facilitating targeted sales pitches based on specific client needs.

Industry Positioning As the world’s leading value forklift brand with a reputation for reliable, powerful products, Doosan’s established brand presence and focus on innovation make it attractive to industrial clients seeking durable and efficient equipment, opening opportunities for cross-sell and upgrade initiatives within existing client networks.