Double D Ranch Employee Directory

Retail Apparel and FashionTexas, United States51-200 Employees

Double D Ranch is a mid-sized, family-founded fashion label based in Yoakum, Texas, operating in the retail apparel and fashion industry. Since 1990, it has built a Western couture brand featuring luxurious fabrics and artisanal details such as genuine silver buttons, hand embroidery, and beading, with four collections released each year under Creative Director Cheryl McMullen. The company emphasizes heritage and family in its design ethos, blending Western tradition with contemporary couture. Its customers seek high-end Western fashion and lifestyle pieces that stand apart from mainstream offerings. Positioned in the Western fashion segment, Double D Ranch combines luxury materials and bold styling to define its niche and appeal to a culture of independence. In early 2025, the company expanded with a new store in Fort Worth, Texas, signaling ongoing growth in key markets.

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