DoubleHaul Digital

Technology, Information and InternetUnited States2-10 Employees

DoubleHaul Digital guides senior executives to maximize digital products and revenue.

How? By making complex digital challenges and new technologies highly understandable – and by creating engaging consumer experiences that achieve business goals.

DoubleHaul was founded by Jenn Houser, an expert in digital strategy and product design.


Recent work includes:

Rethinking public radio & podcasting with Chicago Public Media
•   Created transformative public radio strategy & products
•   Led UX, design & dev of native apps & responsive website
•   Collaborated on central content library for industry-wide use
•   Helped establish digital-first organization & processes

Shaping up a subscription box strategy for SweatStyle
•   Planned scalable inventory management & fulfillment
•   Defined monetization approach & pricing model
•   Provided pitch coaching & plan used to raise financing

Scaling & monetizing mobile video for Viacom
•  Created & led mobile program to coordinate business groups & vendors
•  Led development of video player & backend, ads & reporting
•  Expanded test lab & automated testing to increase time to market
•  Apps include MTV, Nickelodeon, Tosh (Comedy Central), Game Trailers

Jumpstarting a mobile expansion for Everyday Health Inc
•   Defined multi-brand mobile strategy, budget & execution plan
•   Led mobile program to deliver 17+ category leading apps
•   Provided app requirements, UX design & testing
•   Established internal mobile team, processes & capabilities


Clients include:

American Express, Chicago Public Media, Comedy Central, Everyday Health, First Eagle, Jillian Michaels, MTV, Nickelodeon, South Beach Diet, Taste of Home, Viacom, VH1, What to Expect

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