Recent Renovation The DoubleTree Austin underwent a significant upgrade in May 2016 with 350 newly renovated rooms and a complete redesign, highlighting their focus on modern guest experiences. This presents an opportunity to offer premium amenities, digital upgrades, or value-added packages aligned with their upscale positioning.

Strategic Location Situated conveniently between the downtown business district and the Arboretum, and close to the airport, the hotel attracts both business travelers and tourists. Sales efforts could target corporate event planning, group bookings, and partnerships with local event organizers seeking flexible meeting and conference spaces.

Operational Growth Recent leadership hires and recognition awards, like the Hilton Service Impact award, indicate active management focused on service excellence and operational growth. Introducing loyalty programs, personalized guest services, or staff-training solutions could strengthen guest retention and enhance reputation.

Market Expansion The company's recent expansion into luxury and all-inclusive offers at other properties signals potential for cross-promoting such packages or tailored experiences at Austin. This can attract high-spending leisure travelers and groups seeking comprehensive hospitality solutions.

Brand Network Operating under Hilton, the hotel benefits from a robust brand presence and marketing support. Leveraging Hilton’s channels and loyalty programs to promote local partnerships, corporate clients, and special events can expand their customer base and boost revenue streams.