Local Partnerships Leverage proximity to UW–Madison, Kohl Center, Overture Center and the State Capitol to win campus visits, conferences, and events. Propose bundled room blocks with catering and shuttle inclusions for groups, alumni associations, and visiting scholars.

Digital Marketing Growth Maximize Taboola and Bing Ads for hyper-local campaigns promoting meetings, weekend getaways, and event attendance. Offer creative services, optimized landing pages, and performance analytics to drive direct bookings and improve ROAS.

Sustainability Edge Position the hotel as sustainability-conscious to attract corporate clients with ESG requirements. Propose a sustainability upgrade program and certification approach, plus reporting materials for RFPs and partnerships.

Experiential Upsell Increase average daily rate and event revenue by promoting meeting packages, weddings, catering, and on-site experiences leveraging the full-service restaurant and shuttle. Bundle these with group blocks and campus activities.

Brand Synergy Leverage Hilton’s brand credibility and Hilton Honors loyalty to convert leads, upsell to members, and pursue corporate travel programs and preferred vendor status for university and city events.