Insights

Premium Product Focus Dover Saddlery's emphasis on high-quality, innovative equestrian products presents opportunities to promote premium lines, exclusive brands, and personalized equipment to discerning customers seeking top-tier riding apparel and tack.

Multi-channel Engagement With a strong omnichannel presence including 35 retail stores, online sales, and a dedicated customer service team, there is potential to expand digital marketing efforts, cross-promotions, and targeted campaigns to enhance customer retention and increase sales volume.

Strategic Expansion Recent openings in Michigan and Iowa, along with office closures, suggest a shift toward optimizing store locations and enhancing regional market penetration—offering prospects for localized marketing strategies and new product launches in these areas.

Digital Innovation The launch of GiftNow and the company's investment in digital tools signal an openness to e-commerce growth, inviting opportunities to introduce new online exclusive products, digital loyalty programs, and advanced e-commerce features to attract more online shoppers.

Financial Investment With a revenue range of up to 500 million dollars and recent funding of 15 million dollars, Dover Saddlery has the financial capacity to invest in advanced marketing technologies, product diversification, and strategic partnerships that can drive future sales growth.

Dover Saddlery Tech Stack

Dover Saddlery uses 8 technology products and services including Criteo, Hotjar, Facebook Pixel, and more. Explore Dover Saddlery's tech stack below.

  • Criteo
    Advertising
  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Varnish
    Caching
  • Cloudflare
    Content Management System
  • Microsoft Access
    Database Management Software
  • Google Maps
    Maps
  • Yoast SEO
    Search Engines

Media & News

Dover Saddlery's Email Address Formats

Dover Saddlery uses at least 1 format(s):
Dover Saddlery Email FormatsExamplePercentage
FLast@doversaddlery.comJDoe@doversaddlery.com
47%
First.Last@doversaddlery.comJohn.Doe@doversaddlery.com
5%
First-L@doversaddlery.comJohn-D@doversaddlery.com
1%
FLast@doversaddlery.comJDoe@doversaddlery.com
47%

Frequently Asked Questions

Where is Dover Saddlery's headquarters located?

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Dover Saddlery's main headquarters is located at 525 Great Rd, Littleton, MA 01460, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Dover Saddlery's phone number?

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You can contact Dover Saddlery's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dover Saddlery's stock symbol?

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Dover Saddlery is a publicly traded company; the company's stock symbol is DOVR.

What is Dover Saddlery's official website and social media links?

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Dover Saddlery's official website is doversaddlery.com and has social profiles on LinkedInCrunchbase.

What is Dover Saddlery's NAICS code?

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Dover Saddlery's NAICS code is 44-45 - Retail Trade.

How many employees does Dover Saddlery have currently?

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As of October 2025, Dover Saddlery has approximately 501 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: P. V.Vice President Of Marketing & Strategy: C. A. C.Vice President Information Technology: J. M.. Explore Dover Saddlery's employee directory with LeadIQ.

What industry does Dover Saddlery belong to?

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Dover Saddlery operates in the Retail industry.

What technology does Dover Saddlery use?

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Dover Saddlery's tech stack includes CriteoHotjarFacebook PixelVarnishCloudflareMicrosoft AccessGoogle MapsYoast SEO.

What is Dover Saddlery's email format?

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Dover Saddlery's email format typically follows the pattern of FLast@doversaddlery.com. Find more Dover Saddlery email formats with LeadIQ.

How much funding has Dover Saddlery raised to date?

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As of October 2025, Dover Saddlery has raised $15M in funding. The last funding round occurred on Aug 06, 2024 for $15M.

When was Dover Saddlery founded?

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Dover Saddlery was founded in 1975.
Dover Saddlery

Dover Saddlery

RetailUnited States501-1000 Employees

Dover Saddlery  was founded by Jim and David Powers, both top ranked riders on the U.S. equestrian team in 1975. The Powers’ focus on quality resulted in Dover Saddlery earning its reputation as a premier, upscale brand in the English riding industry. 

From its inception, Dover Saddlery has always put the needs of the horse and rider at the core of every decision made. Only at Dover you’ll find hundreds of new and innovative products introduced each year. We work with suppliers and experts all over the world to offer the highest quality items designed for performance, including tack and apparel, horse clothing, and barn and stable items. In-house equestrians use every item offered to be sure it delivers to the standard as promised. 

The commitment to provide world-class products and customer service from a team comprised of 750 knowledgeable, courteous equestrian representatives makes Dover Saddlery the number one equestrian source. Whether you choose to call by phone, shop on line, or visit us at one of our 35 retail stores across the nation, only at Dover Saddlery will you find a product selection so broad that it encompasses 25,000 products ranging from entry level to the most advanced rider’s needs.  Everything at Dover Saddlery is backed by the easiest and best guarantee in the industry.  Today, Dover Saddlery is the largest equestrian retailer in the United States. 

Browse our high-end horse tack and riding apparel today: http://goo.gl/o5yGDF

Section iconCompany Overview

Headquarters
525 Great Rd, Littleton, MA 01460, US
Phone number
Stock Symbol
DOVR
NAICS Code
44-45 - Retail Trade
Founded
1975
Employees
501-1000

Section iconFunding & Financials

  • $15M

    Dover Saddlery has raised a total of $15M of funding over 1 rounds. Their latest funding round was raised on Aug 06, 2024 in the amount of $15M.

  • $250M$500M

    Dover Saddlery's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $15M

    Dover Saddlery has raised a total of $15M of funding over 1 rounds. Their latest funding round was raised on Aug 06, 2024 in the amount of $15M.

  • $250M$500M

    Dover Saddlery's revenue is estimated to be in the range of $250M$500M

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