Lean Team Growth With a lean team and modest revenue, there is a clear opportunity for scalable outsourced PR and marketing services to support growth without increasing headcount.

Tech Stack Leverage Current tech stack includes WordPress, HubSpot, Google Analytics and Tag Manager, Cloudflare Bot Management, PHP and Apache. This creates opportunities to upsell HubSpot optimization, analytics-driven campaigns, site optimization, and security-focused enhancements.

Security and Performance Cloudflare Bot Management and Apache hosting indicate a focus on website protection and reliability; propose security hardening, performance tuning, monitoring, and managed hosting options.

Staffing PR Niche Given the presence of large staffing peers in the market, there is potential to target mid-market staffing and HR tech clients with tailored PR and employer branding services.

Data Driven Growth Existing Google Analytics and GTM usage enable data-driven marketing and ROI measurement; there is value in building dashboards, attribution models, and reporting packages to demonstrate PR impact and justify spend.