Insights

Scale potential High revenue range and strong user growth indicate a sizable addressable market for wellness apps and live/on-demand fitness experiences. Opportunities exist for partnerships or enterprise-grade subscription bundles to accelerate monetization.

Tech stack fit Existing use of cloud services, AI (ChatGPT), analytics, and ad networks suggests openness to platform integrations, personalized content, and performance marketing collaborations that can enhance user acquisition and retention.

Expansive reach Mobile-first distribution via Apple and Google Play stores combined with a broad practitioner base signals potential for cross-sell of premium features, guided programs, or corporate wellness partnerships.

Operational scale Mid-sized team (11-50) coupled with scalable tech (AWS, AdSense) indicates readiness for partnership pilots, white-label solutions, or co-branded wellness experiences that require reliable infrastructure.

Competitive positioning Distinct value proposition of generating unique yoga sequences daily aligns with data-driven personalization trends; consider collaborations that bolster differentiation through AI-generated content, instructor networks, or bundled fitness offers.

Similar companies to Down Dog

Down Dog Tech Stack

Down Dog uses 8 technology products and services including Google AdSense, Amazon Web Services, Amazon Simple Email Service, and more. Explore Down Dog's tech stack below.

Down Dog's Email Address Formats

Down Dog uses at least 4 email formats:
Down Dog Email FormatsExamplePercentage
Last@downdogapp.comDoe@downdogapp.com
74%
First@downdogapp.comJohn@downdogapp.com
18%
First.Last@downdogapp.comJohn.Doe@downdogapp.com
5%
FLast@downdogapp.comJDoe@downdogapp.com
3%

Frequently Asked Questions

What is Down Dog's official website and social media links?

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Down Dog's official website is downdogapp.com and has social profiles on LinkedIn.

How much revenue does Down Dog generate?

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As of September 2026, Down Dog's annual revenue is estimated to be $100M - $250M.

What is Down Dog's SIC code and NAICS code?

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Down Dog's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Down Dog have currently?

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As of September 2026, Down Dog has approximately 20 employees across 4 continents, including North America, Europe and South America. Key team members include Bilingual Voice Over Artist | Script Narration And Editing: F. T. Á., Professional Translator And Voice Over: I. D. and Translator And Voice Actor: A. Ö. Explore Down Dog's employee directory with LeadIQ.

What industry does Down Dog belong to?

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Down Dog operates in the Wellness and Fitness Services industry.

What technology does Down Dog use?

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Down Dog's tech stack includes Google AdSense, Amazon Web Services, Amazon Simple Email Service, Google Workspace, ChatGPT, Google Sign-in, Apache and Facebook.

What is Down Dog's email format?

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Down Dog's email format typically follows the pattern of Last@downdogapp.com. Find more Down Dog email formats with LeadIQ.

When was Down Dog founded?

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Down Dog was founded in 2015.
Down Dog logo

Down Dog

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Down Dog is a wellness and fitness services company based in San Francisco, California. Its app provides at-home yoga by generating a new vinyasa sequence for every practice, with users selecting the duration of their session. This approach aims to offer variety and personalization, avoiding repetition in home yoga routines. The product is geared toward individuals seeking convenient, studio-free ways to practice yoga at home.

The organization maintains a website and distributes its service via a mobile app. With a small to mid-sized team, it serves individuals seeking flexible, at-home yoga options within the wellness and fitness sector.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $100M - $250M

    Down Dog's revenue is estimated to be in the range of $100M - $250M

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