Insights

Targeted Wellness Growth Down Dog operates in the wellness and fitness space with a scalable digital yoga app and a revenue range of 100M-250M, indicating a mature product with strong monetization potential for partnerships or B2B wellness integrations.

Expansion Opportunities The app focus on personalized, on-demand yoga sequences suggests potential for cross-sell with mindfulness, meditation, or fitness hardware/gear brands, as well as enterprise wellness programs for workplaces seeking scalable employee wellbeing solutions.

Tech stack Synergies Utilize their existing tech footprint including Google services, sign-in integrations, and AI-generated content to propose integrations or co-marketing with similar platforms, app developers, or AI-assisted health apps to expand reach.

Scale Readiness With a mid-sized team and revenue in the high seven figures, Down Dog appears poised for channel partnerships, affiliate programs, or white-label opportunities to accelerate distribution without heavy capex.

Competitive Positioning In a market with peers like Peloton and Glo, position proposals could emphasize flexible at-home yoga with personalized sequencing as a differentiator, while exploring data-driven insights, enterprise wellness, and multilingual content to broaden market access.

Similar companies to Down Dog

Down Dog Tech Stack

Down Dog uses 8 technology products and services including Google AdSense, Amazon Web Services, Amazon Simple Email Service, and more. Explore Down Dog's tech stack below.

Down Dog's Email Address Formats

Down Dog uses at least 4 email formats:
Down Dog Email FormatsExamplePercentage
Last@downdogapp.comDoe@downdogapp.com
74%
First@downdogapp.comJohn@downdogapp.com
18%
First.Last@downdogapp.comJohn.Doe@downdogapp.com
5%
FLast@downdogapp.comJDoe@downdogapp.com
3%

Frequently Asked Questions

What is Down Dog's official website and social media links?

Minus sign iconPlus sign icon
Down Dog's official website is downdogapp.com and has social profiles on LinkedIn.

How much revenue does Down Dog generate?

Minus sign iconPlus sign icon
As of September 2026, Down Dog's annual revenue is estimated to be $100M - $250M.

What is Down Dog's SIC code and NAICS code?

Minus sign iconPlus sign icon
Down Dog's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Down Dog have currently?

Minus sign iconPlus sign icon
As of September 2026, Down Dog has approximately 20 employees across 4 continents, including North America, Europe and South America. Key team members include Bilingual Voice Over Artist | Script Narration And Editing: F. T. Á., Professional Translator And Voice Over: I. D. and Translator And Voice Actor: A. Ö. Explore Down Dog's employee directory with LeadIQ.

What industry does Down Dog belong to?

Minus sign iconPlus sign icon
Down Dog operates in the Wellness and Fitness Services industry.

What technology does Down Dog use?

Minus sign iconPlus sign icon
Down Dog's tech stack includes Google AdSense, Amazon Web Services, Amazon Simple Email Service, Google Workspace, ChatGPT, Google Sign-in, Apache and Facebook.

What is Down Dog's email format?

Minus sign iconPlus sign icon
Down Dog's email format typically follows the pattern of Last@downdogapp.com. Find more Down Dog email formats with LeadIQ.

When was Down Dog founded?

Minus sign iconPlus sign icon
Down Dog was founded in 2015.
Down Dog logo

Down Dog

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Down Dog is a wellness and fitness services company based in San Francisco, California. Its app provides at-home yoga by generating a new vinyasa sequence for every practice, with users selecting the duration of their session. This approach aims to offer variety and personalization, avoiding repetition in home yoga routines. The product is geared toward individuals seeking convenient, studio-free ways to practice yoga at home.

The organization maintains a website and distributes its service via a mobile app. With a small to mid-sized team, it serves individuals seeking flexible, at-home yoga options within the wellness and fitness sector.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $100M - $250M

    Down Dog's revenue is estimated to be in the range of $100M - $250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.