Strategic Partnerships Daily Burn has a track record of successful partnerships with companies like Eggland's Best, Nautilus, and Spartan. Leveraging these existing relationships can lead to new sales opportunities through collaboration and co-marketing initiatives.

Expansion Initiatives The expansion of Daily Burn's offices to locations like Atlanta, Georgia, and the launch of new programs such as HIIT Workouts and live stream options showcase a commitment to growth. Exploring these new markets and offerings can open doors to acquiring a broader customer base.

Leadership Change Impact The appointment of Tricia Han as CEO in 2017 signaled a shift in Daily Burn's strategic direction. Engaging with the leadership team and understanding the new vision can provide insights into aligning sales strategies with the company's evolving goals.

Market Trends Alignment Given the rise of the wellness and fitness industry, Daily Burn's focus on at-home fitness solutions aligns with current market trends. Tailoring sales pitches to emphasize the convenience and effectiveness of home workouts can resonate well with the target audience.

Competitive Analysis Analyzing Daily Burn's competitors like Peloton, Mirror, and obé Fitness can offer insights into market positioning and differentiation strategies. Identifying areas where Daily Burn excels can be leveraged in sales conversations to highlight unique selling points.