Aquatics Family Growth DAC's strong aquatics focus and family-oriented events such as Aqua Ducklings Awards create opportunities to upsell swim lessons, youth programs, and branded sponsorships with aquatic vendors. Partner with gear suppliers and safety equipment brands to offer bundled programs for families and schools.

Corporate Wellness Partnerships With 51-200 employees and a large facility, there is potential to sell comprehensive corporate wellness packages to Eugene employers, including on-site classes, group challenges, and discounted memberships to improve employee health and retention.

Premium Venue Monetization The 100k square feet in a historic building positions DAC as a premier venue for corporate retreats, competitions, and special events. Revenue opportunities include venue rental, event management services, sponsorships, and cross-promotions with local vendors.

Data Driven Engagement Existing tech assets such as Google Analytics and Microsoft 365 can support a data driven member engagement strategy. This opens sales opportunities for CRM, loyalty programs, mobile apps, or targeted promotions to increase membership retention and upgrade existing plans.

Community Sponsorships Leverage ongoing community events like the Aqua Ducklings Awards and DAC It Up to attract local sponsors and strategic partners. This can generate sponsorship revenue, raise brand visibility, and create opportunities for bundled memberships and service cross-sells.