Community Expansion Located in Eugene as a premier wellness and social club with a sizable facility footprint and a 40-year presence, offering opportunities for partnerships with local businesses and organizations seeking member-facing wellness experiences.

Engaged Aquatics Active swim program with recent Aqua Ducklings Awards event indicating a strong youth aquatics community—a potential area for sponsorships, coaching partnerships, and family-focused memberships or programs.

Event Driven Growth Recent launches such as DAC It Up 5K demonstrate a capability to organize community-focused events that can be monetized through sponsorships, corporate teams, and ancillary merchandise or services.

Membership Scale Mid-sized operation with 51-200 employees and revenue in the tens of millions presents a sweet spot for B2B partnerships, corporate wellness programs, and facility-wide service bundles targeting local employers.

Digital & Tech Tech stack includes widely used tools (Excel, Office, web tech) suggesting readiness for vendor integrations, digital memberships, and data-driven marketing partnerships to optimize member engagement and retention.