Market Expansion Draken Private Security's recent opening of a new location in Rialto, California indicates active regional growth and an opportunity to target nearby high-value sectors such as real estate and hospitality, which often require high-quality security services.

Diverse Service Portfolio Offering a wide range of security solutions including executive protection, mobile patrol, armored transportation, and surveillance, Draken can address multiple client needs simultaneously, creating cross-selling opportunities within existing accounts.

High-Profile Client Base Targeting estates, VIPs, and high-end venues, Draken's focus on discreet and specialized security services positions it well to partner with luxury brands, event organizers, and private estate owners seeking tailored security solutions.

Technology Integration Utilizing modern security tech such as remote monitoring, surveillance, and secure transportation, Draken can leverage advancements to appeal to clients looking for innovative and reliable security approaches, opening opportunities for tech-driven upsell services.

Competitive Positioning With a strong operational presence across California, Florida, and Tennessee and expert personnel with law enforcement backgrounds, Draken is well-placed to compete with larger firms by emphasizing personalized, discreet service and agility to niche markets needing high-touch security.