Local upscale remodeling Target homeowners in Washtenaw, Livingston and Western Wayne Counties with premium bathroom and kitchen remodel services, emphasizing relationship-driven service and respect for customers’ homes to differentiate from general contractors.

Award credibility Leverage the Team Specialist of the Year award to boost credibility in outreach, using customer testimonials and case studies from the Reunion Conference to validate quality and reliability.

Tech-enabled marketing Capitalize on existing digital tools (Google Ads, WordPress, Simpli.fi, Google Tag Manager) to run targeted campaigns around kitchen and bath remodels, project timelines, and local availability, while highlighting personalized service.

Growth opportunities With revenue in the low millions and a small team, explore strategic partnerships or subcontracting with larger contractors in nearby markets to scale projects while maintaining high service standards.

Competitive positioning Differentiate from larger national players by emphasizing boutique, relationship-first remodeling, local expertise, and respectful in-home service to win homeowners seeking a trusted, personal remodeling experience.