Loyalty program Leverage their upcoming DE30 Rewards loyalty campaign to align sales outreach with retailer visits and in-store events, offering co-branded promotions, exclusive merchandise, and limited-time bundles to drive wholesale and retail partner engagement.

Anniversary momentum Position for cross-sell around premium lines and limited editions like Undercrown 10 Gordo and Year of the Rat collections to capitalize on their anniversary storytelling and heightened consumer interest.

Digital ecosystem Engage via their tech stack (NetSuite, HubSpot, Smartsheet, Zendesk) to propose integrated CRM, e-commerce, and supply-chain enhancements that optimize distributor onboarding, order processing, and customer service for retailers.

Growth potential Target distribution expansion opportunities given revenue scale and national footprint; offer strategic partnerships, private-label opportunities, or co-branded programs with retailers to accelerate market reach.

Leadership access With leadership changes including a Chief Innovation Officer and a CEO since 2016, propose collaboration around product innovation, market research, and consumer insights services to accelerate new product cycles and category growth.