Custom Printing Focus Driftwood Printing specializes in creating customized print products, which presents opportunities to target companies seeking personalized branding solutions or promotional materials across various industries.

Client-Centric Approach Their emphasis on building trusted relationships and collaborative processes indicates potential for upselling additional services such as design consulting, premium printing, or ongoing print management contracts.

Small Scale Operations With a small team and revenue under one million dollars, the company may be open to cost-effective solutions and scalable service offerings that can help expand their capabilities without significant overhead increases.

Digital Capabilities Utilizing modern web technologies like WooCommerce and Google API integrations suggests a readiness to adopt digital marketing and e-commerce strategies, providing opportunities to offer online ordering solutions or marketing automation services.

Market Positioning Being in a competitive landscape with larger players such as Vista and Staples indicates a potential niche focus on personalized, customer-focused printing services, which can be leveraged to attract local businesses or niche markets seeking high-touch service.