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Insights

Loyalty Platform Driven Data positions as a customer data platform for the automotive industry, offering centralized, campaign-ready data and analytics to drive dealership loyalty and profitability. Sales teams can target marketing automation opportunities across the full dealership lifecycle.

Expansion Potential With a Series B of 4.5M in 2021 and a revenue range of 1M–10M, there is momentum and capital for scaling partnerships, integrations, and enterprise deployments with additional dealerships and OEM-aligned networks.

Tech Stack Fit Product leverages Azure Databricks, Microsoft SQL Server, Docker, and HubSpot Content Hub, indicating a modern cloud and data-ops foundation. This enables rapid integration work with automotive marketing partners and data-driven campaigns.

Service Opportunity The industry challenge highlighted shows high customer defection in service post-warranty. There is a clear sales angle to offer lifecycle engagement solutions that retain service customers and upsell maintenance through connected data insights.

Partnership Fit Existing investor and leadership links to automotive marketing and dealership ecosystems (including Rick Gibbs and Dealer.com network) create an opening for co-marketing, channel partnerships, and joint go-to-market initiatives to accelerate dealer adoption.

Similar companies to Driven Data

Driven Data Tech Stack

Driven Data uses 8 technology products and services including Azure Databricks, Facebook Ads, Hotjar, and more. Explore Driven Data's tech stack below.

Driven Data's Email Address Formats

Driven Data uses at least 2 email formats:
Driven Data Email FormatsExamplePercentage
First.Last@driven-data.comJohn.Doe@driven-data.com
97%
First-L@driven-data.comJohn-D@driven-data.com
3%

Frequently Asked Questions

What is Driven Data's phone number?

Minus sign iconPlus sign icon You can contact Driven Data's main corporate office by phone at
+1-877-300-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Driven Data's official website and social media links?

Minus sign iconPlus sign iconDriven Data's official website is driven-data.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Driven Data generate?

Minus sign iconPlus sign icon As of July 2026, Driven Data's annual revenue is estimated to be $1M - $10M.

What is Driven Data's NAICS code?

Minus sign iconPlus sign iconDriven Data's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Driven Data have currently?

Minus sign iconPlus sign iconAs of July 2026, Driven Data has approximately 31 employees across 1 continents, including North America. Key team members include Chief Technical Officer: R. M. Explore Driven Data's employee directory with LeadIQ.

What industry does Driven Data belong to?

Minus sign iconPlus sign iconDriven Data operates in the Motor Vehicle Manufacturing industry.

What technology does Driven Data use?

Minus sign iconPlus sign iconDriven Data's tech stack includes Azure Databricks, Facebook Ads, Hotjar, Docker, HubSpot Content Hub, Microsoft SQL Server, Trustpilot and Microsoft Azure.

What is Driven Data's email format?

Minus sign iconPlus sign iconDriven Data's email format typically follows the pattern of First.Last@driven-data.com. Find more Driven Data email formats with LeadIQ.

How much funding has Driven Data raised to date?

Minus sign iconPlus sign icon As of July 2026, Driven Data has raised $5.5M in funding. The last funding round occurred on Dec 14, 2021 for $677K.

When was Driven Data founded?

Minus sign iconPlus sign iconDriven Data was founded in 2013.
Driven Data logo

Driven Data

Motor Vehicle ManufacturingIndiana, United States11-50 Employees

Driven Data operates as a customer data platform designed for the automotive sector. It brings dealership data together in a single environment to support loyalty-focused marketing. The solution combines centralized data with enterprise analytics and a broad set of automotive integrations to provide campaign-ready insights and reporting.

Its customers are automotive dealerships and marketing teams seeking to deepen customer relationships and maximize lifetime value. Industry context highlights the need for such a capability, with 2017 data showing only 17% of sales customers had an existing relationship with their dealer and about 40% of service customers leave for independent providers after warranty expiry. Driven Data is based in Indianapolis, Indiana, and operates as a small to mid-sized company.

Section iconCompany Overview

Phone number
+1-877-300-****
Website
driven-data.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2013
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $5.5M

    Driven Data has raised a total of $5.5M of funding over 3 rounds. Their latest funding round was raised on Dec 14, 2021 in the amount of $677K as a Seed.

  • $1M - $10M

    Driven Data's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Technical Officer at Driven Data
    R. M.
    Chief Technical Officer
    Mobile Phone

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