Targeted Agency Solutions DRMetrix offers specialized tools and research systems designed to help advertising agencies demonstrate ROI and optimize KPIs, creating opportunities for tailored sales pitches that address advertisers' needs for measurable campaign performance.

Market Share Opportunities With their share of market analysis and competitive landscape insights, DRMetrix enables networks and vendors to identify emerging sales opportunities in television advertising, fostering relationships with clients seeking growth.

Retail Growth Insights Through free weekly Top 40 Spend Index rankings and actionable research, DRMetrix provides retailers with critical data on TV advertising expenditures, presenting potential cross-selling and partnership possibilities to enhance retail sales strategies.

Innovative BI Offerings The launch of AVS Dashboards introduces a business intelligence tool that can be offered as a value-added service, appealing to clients seeking advanced data visualization and analytics capabilities to improve decision-making.

Emerging Industry Trends By analyzing recent research on the impact of Covid-19 on DTC advertisers, there is an opportunity to position products and services that help clients navigate disruptions and capitalize on shifting advertising patterns in the evolving TV landscape.