APAC Growth Innovid is expanding in APAC with new leadership hires in Southeast Asia, signaling a focused regional expansion. This presents an opportunity to tailor CTV, DOOH and cross-channel ad solutions to emerging markets and local advertisers seeking advanced measurement and personalization.

Strategic Partnerships Recent integration with Prisma Group as part of Mediaocean’s core infrastructure enhances planning, buying and verification workflows. This creates cross-sell opportunities for advertisers using Prisma/Mediaocean ecosystems to adopt Innovid’s CTV and AI-driven measurement across screens.

AI Driven Launch of NIVO AI reinforces Innovid’s AI-backed campaign optimization and orchestration capabilities. This is a strong selling point for brands seeking automated personalization, real-time decisioning and scalable ad serving to improve ROI on ТВ and digital streams.

Growth Enablement Demand Local partnership certification across CTV, Audio, Display and DOOH indicates market demand for cross-channel measurement and activation. Sales teams should target multi-platform advertisers looking to unify media purchase, delivery and attribution under one vendor.

Recognition & Credibility Industry recognition as a leader in SPARK Matrix and as a Most Valuable Pioneer underscores Innovid’s credibility in adtech innovation. This can support competitive differentiation when engaging with brands evaluating AI-driven CTV and cross-screen measurement partners.