Integrated creative DRUM operates as a full service creative unit within Omnicom Media, offering a unified leadership that blends strategy, creation, content and experience with data, media and technology. This positions them to pitch integrated, cross-channel campaigns to clients seeking cohesive marketing solutions.

Data driven growth The agency emphasizes intelligence of data, audience behavior and culture to drive creative strategies aimed at sustainable brand growth. This suggests strong upsell potential for advanced analytics, attribution, and personalized, data-backed campaigns.

Key client verticals Existing clients include Unilever, Geely, Bayer, Kimberly-Clark, Aurora, Suzano, Bimbo and Bic. These relationships indicate experience with large, global brands and potential expansion opportunities within consumer packaged goods, automotive, and healthcare sectors.

Regional scale Despite a mid-sized team (51-200 employees) and revenue in the low millions, DRUM leverages Omnicom’s global ecosystem in Brazil, suggesting capacity to win larger MarTech, content, and integrated media projects through established enterprise channels.

Technology stack Utilizes tools like Google Cloud CDN, Store Vantage, Wix and various web technologies, highlighting openness to scalable, cloud-based content delivery and rapid site or campaign builds, which can be leveraged to offer faster time-to-market and cost-efficient digital experiences for clients.