Global Platform Leverage Grey's global network (AKQA, WPP) and marquee client list to pitch integrated, cross-market campaigns for multinational brands seeking consistency across regions. Their track record of award-winning campaigns and cross-border collaboration supports a compelling value proposition for enterprise clients with global ambitions, including brands like Coca-Cola and Procter & Gamble.

Brazil Growth Grey Brasil can act as a LATAM hub for Brazil-market entry, drawing on a solid local team and regional client access. Use the combination of local footprint and global backing to win regional briefs and facilitate cross-market assignments from the AKQA/WPP network.

Tech Prowess With a tech stack that includes Adobe Experience Cloud, Snapchat, ProofHQ, Box, and Teams, Grey Brasil can deliver data-driven digital campaigns and efficient collaboration. This enables upsell of digital experience, martech and creative services to existing clients and new prospects.

Brand Platforms Grey London’s recent work developing global brand platforms and its agency-of-the-year recognition signal strength in cross-market platform development. This suggests an opportunity to offer brand system design and cross-market implementation for multinational brands seeking consistency and scalable creativity.

Talent ESG Strong employer branding and sustainability credentials, including industry accolades for workplace culture and green campaigns, can be leveraged to win clients seeking employer branding, recruitment marketing and sustainability storytelling services. This aligns with market trends toward ESG-focused communications.