Sustainable Protein Production DryGro specializes in developing technology for sustainable, industrial-scale production of Water Lentils, a clean label protein crop. This aligns with the growing consumer demand for environmentally and socially responsible food sources, presenting a sales opportunity in the sustainability-focused market segment.

Agtech Innovation As an agtech company, DryGro leverages advanced technology to revolutionize plant protein production. Highlighting the innovative and cutting-edge nature of this technology can attract tech-savvy clients looking for novel solutions in the food and beverage industry.

Market Trend Alignment DryGro's focus on plant protein aligns with the ongoing market trend towards plant-based alternatives. Leveraging this trend can open up sales opportunities with businesses seeking to diversify their product portfolios with plant-based protein products.

Competitive Positioning By analyzing similar companies in the industry, such as SynBioBeta, Pivot Bio, and Conagen, DryGro can identify competitive advantages and unique selling points to differentiate its offerings. Understanding the competitive landscape can help target specific market niches for sales growth.

Funding for Growth With $2.5 million in funding, DryGro has the financial backing to support expansion and scale its operations. This financial stability can instill confidence in potential clients, showcasing the company's ability to deliver consistent, high-quality products and services, thus driving sales opportunities.