Global expansion DRÄXLMAIER Group is expanding its global footprint with new development sites in Da Nang, Vietnam and Tunisia, signaling growing demand in Asia and Africa. Sales teams should explore regional automotive programs, local engineering partnerships, and supply chain collaborations to secure long-term wiring harness, battery systems, and interior systems contracts.

Premium OEM partner As a systems partner to top premium automakers (Audi, BMW, Jaguar, Land Rover, Maserati, Mercedes-Benz, Porsche, Volvo, Skoda, Volkswagen), there are recurring opportunities to provide integrated wiring, central electronic parts, interiors, and EV battery solutions across multiple platforms and model cycles.

EV battery focus With involvement in battery systems for electric mobility and recent plant expansions, there is clear potential to upsell advanced battery packaging, sealing, and integration capabilities, including Teroson sealant enhancements for improved battery resilience.

Digital maturity Investment in SAP SuccessFactors, Salesforce, Apache Kafka and Microsoft Power Platform indicates a data-driven, automation-friendly environment ideal for offering tailored digital tools, supplier portals, and optimized program management solutions to streamline collaborations and accelerate time-to-market.

People and capability Leadership moves in LATAM and a focus on talent development signal ongoing capability building and regional growth. Opportunities exist to propose training-enabled services, local engineering talent deployment, and long-term supplier development programs to strengthen mutual commitments with automotive programs.