Strategic Growth Through Acquisition DSPolitical's recent acquisition by Optimad Media indicates a strategic intent to expand its data and technological capabilities, presenting an opportunity for sales teams to engage with a company poised for growth and increased service offerings in digital political advertising.

Innovative Platform Launches The launch of Deploy in September 2019 showcases DSPolitical's focus on developing specialized ad platforms for political campaigns, opening avenues to sell advanced targeting, analytics, and campaign management solutions tailored for political clients.

Niche Market Focus Operating within the political organizations industry with a niche focus on data-driven digital advertising, DSPolitical presents opportunities to connect with government, advocacy groups, and political firms seeking sophisticated online voter targeting tools.

Partnership Expansion Partnerships with organizations like NGP VAN highlight DSPolitical’s collaborative approach, suggesting potential for partnerships, co-marketing, or system integrations with other political technology providers and digital strategists.

Budget-Conscious Market With revenue under one million dollars and a relatively modest employee base, DSPolitical may be more receptive to scalable, cost-effective solutions, making targeted, affordable offerings especially attractive for their expanding political campaign clientele.