Aerial Solutions Duke Rentals specializes in rental, sales, and servicing of aerial work platforms including scissor lifts, boom lifts, and reach forklifts, presenting a cross-sell opportunity for equipment upgrades, extended warranties, and maintenance contracts.

Safety Training With ten branch locations offering certified safety training for aerial work platforms and forklifts, there is potential to bundle training services with equipment purchases or rentals, creating recurring revenue through training subscriptions or on-site courses.

Mid-market Focus Revenue in the 25 to 50 million range and a staff size of 11–50 positions Duke Rentals as a mid-market player likely seeking scalable enterprise solutions, centralized procurement, and loyalty programs to improve margins and account maturity.

Digital Footprint The tech stack includes SharePoint, WordPress, Shopify/WooCommerce, and cloud hosting, indicating readiness for integrated e-commerce, online quoting, and digital marketing partnerships to expand online sales and self-service capabilities for customers.

Competitive Position Operating in a competitive segment with larger players like United Rentals and Herc Rentals, there is an opportunity to highlight value through flexible terms, quick delivery, regional service coverage, and bundled safety training to differentiate Duke Rentals.