Expansion Opportunities Duplin Winery has demonstrated regional and national growth including new locations in Panama City Beach, Florida in 2023 and ongoing multi-location operations in North Carolina and South Carolina. This presents cross-sell and wholesale opportunities for tasting events, tour packages, and bundled gift sets at new sites, as well as potential partnerships with regional retailers and hospitality venues seeking experiential wine tourism experiences.

Brand Strength As the oldest and largest winery in the south with recognition among top 50 producers, Duplin Winery offers strong brand credibility for premium Michigan to Southeastern distribution partnerships, co-branding with regional food and tourism experiences, and guest winery collaborations to extend reach via sister brands, events, and festivals.

Product Portfolio New flavor introductions such as Lime, Peach, and Blueberry wines and a history of product storytelling through vlogs indicate opportunities to upsell seasonal gift packs, limited edition runs, and collaboration for private label or custom blends for events, corporate gifts, and tourism partners.

Event & Experience Active participation in local events like the Grape Stomp and scheduled anniversary celebrations creates recurring touchpoints for experiential marketing, tastings, and co-hosted regional festivals with sponsorship, tour packages, and merchandise tie-ins for nearby hotels, attractions, and travel planners.

Customer Engagement A multi-location guest-centric hospitality approach and measurable digital presence suggest opportunities to optimize direct-to-consumer sales through improved online merchandising, loyalty programs, and targeted regional campaigns to convert tourism visitors into repeat customers via club memberships, event tickets, and exclusive wine club offers.