Expanded distribution Leverage recent multi-state expansion with Johnson Brothers and Southern Glazer's distribution partners to pursue on-premise and off-premise growth in Indiana, Nebraska, North Dakota, South Dakota and other existing markets; target account penetration with joint promotions and regional wine assortments.

Flagship and portfolio leverage Capitalize on J. Lohr’s diversified eight-tier portfolio and estate-grown wines to upsell across retailer tiers and restaurants, aligning flagship Seven Oaks Paso Robles with higher-end Cuvée and Gesture lines for tiered shelf space and cross-sell opportunities.

National Paperwhite push Target nationwide distribution of Paperwhite Unoaked Chardonnay as a scalable growth SKU; coordinate with distributors to optimize AVB, promotional calendars, and education moments to drive trial in new markets.

Sustainability story Highlight the 4000+ acres of Certified California Sustainable estate vineyards in marketing to drive premium positioning with sustainability-minded retailers and consumers, enabling collaborations on events, tastings, and winery tours to expand DTC and wholesale wins.

Leadership and partnerships Leverage recent leadership changes and growth in US sales leadership to pitch enhanced sales support, national account expansions, and e-commerce initiatives; propose joint sales planning, retailer programs, and data-driven promotions to accelerate market share gains.