Established Market Presence Duralum Products Inc has been operational since 1962, establishing a longstanding reputation in the construction industry and indicating a stable customer base that values quality aluminum patio covers and enclosures.

Wholesale Distribution Focus As the largest manufacturer in California selling wholesale to licensed contractors, Duralum presents a prime opportunity to target professional construction firms and specialized contractors for volume purchasing.

Medium-Sized Growth Potential With revenue estimates between $25 million and $50 million and a team of 51 to 200 employees, there is room for expansion into new markets or product lines to boost sales.

Technology Adoption Utilizing diverse web technologies such as Shopify and Backbone.js suggests Duralum is active online, which can be leveraged for digital marketing, lead generation, and streamlining order processes.

Market Positioning Operating within a competitive landscape alongside large industry players like Alcoa and Novelis, Duralum's focus on high-quality, niche products provides opportunities to differentiate and capture targeted contractor segments.