DuraTech Industries Employee Directory

ManufacturingWisconsin, United States51-200 Employees

DuraTech Industries is a mid-sized manufacturing company that specializes in custom graphics and related components. It produces printed decorative and functional overlays, appliques, and pressure-sensitive products, and also offers in-mold decorating, in-mold structural electronics, doming, and membrane switches. The company operates from two facilities, one in the United States and one in China, enabling competitive positioning with original equipment manufacturers in automotive, computer, electronics, consumer appliances, and medical markets. It holds ISO 9001 certification and provides UL/CSA recognized constructions, underscoring its emphasis on quality and compliance.

Based in La Crosse, Wisconsin, DuraTech serves OEMs in automotive, electronics, consumer appliances, and medical devices with integrated graphic and functional component solutions. The company has pursued capability expansion and leadership changes, most recently promoting Ferdy De Coster to General Manager in 2024.

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