Sustainability & Inclusion Grayling demonstrates a strong commitment to inclusion and social mobility through partnerships with Creative Access, Lexxic and the Creative Mentor Network, alongside a focus on Energy, Environment & Sustainability sectors which presents opportunities for ESG communications, government affairs, and responsible branding campaigns.

Growth & Recognition Recent accolades such as being named a best place to work in 2026 plus expansion into the Asia-Pacific with GEO Radar indicate a scalable, customer-centric firm with a proven track record that can be leveraged to pitch cross-border campaigns and enterprise-level communications programs.

Tech-Driven Capabilities Utilize Grayling’s tech stack including OpenAI tools, Smartsheet, Hootsuite, SharePoint, and jamf Pro to position data-driven, multichannel campaigns, AI-enabled monitoring, and efficient project management as differentiators when selling integrated communications services to government and regulated sectors.

Strategic Partnerships Leverage ongoing university and partner collaborations (Leeds Beckett Prize) and industry alliances to propose joint thought leadership, sponsored research, student-origin talent pipelines, and policy-focused communications programs that align with government and public sector clients.

Market Positioning With a mid-to-large agency footprint (1001-5000 employees) and revenue in the mid-range, Grayling sits alongside global networks but can be pitched as a cost-efficient partner for mid-market government relations, regulatory affairs, and cross-sector campaigns in Energy, Healthcare, Tech, and Financial Services.