Border Retail Presence Duty Free City operates four strategically located stores at the US-Mexico border, presenting significant opportunities to expand product offerings tailored to travelers crossing these high-traffic points, including seasonal and duty-free exclusive merchandise.

Tech-Driven Shopping Leveraging advanced e-commerce tools like Shopify, Google Analytics, and Visier positions the company to enhance digital shopping experiences, suggesting potential for integrated online-offline sales strategies and personalized marketing campaigns.

Market Expansion Potential With a focus on travel retail in border regions, there's scope to expand into additional border crossings or nearby locations, leveraging their established physical presence and understanding of cross-border consumer preferences.

Customer Engagement Opportunities The company's active engagement with digital tools and social media trends can be harnessed to develop targeted loyalty programs or collaboration with local influencers, boosting repeat business and brand loyalty among frequent travelers.

Partnership & Innovation Monitoring Facebook's recent AI and content protection innovations indicates opportunities to incorporate cutting-edge digital marketing and AI-powered customer service solutions to increase operational efficiency and enrich the shopping experience.