Customization Capabilities Eagan Shirtwerks & Promotionals specializes in in-house custom screen printing and embroidery, offering personalized apparel and branding items, which presents a strong opportunity to upsell premium customization and design services to clients seeking unique promotional products.

Digital Presence With an online catalog and a website built on popular platforms like WordPress and integrated with analytics tools, the company has a digital storefront that can be enhanced to attract more online orders and expand its reach to corporate and individual customers.

Tech Stack Leverage Utilizing advanced web technologies such as AWS, Cloudflare, and Zendesk Chat positions the company to improve customer engagement and support, which can be used as a selling point for clients looking for reliable, tech-enabled promotional merchandise providers.

Market Positioning Operating within a competitive landscape alongside large firms with higher revenue and employee counts, Eagan Shirtwerks can differentiate itself by emphasizing local expertise, quick turnaround, and personalized service to attract small and medium-sized businesses.

Growth Opportunities Given its focus on branding items like pens and mugs alongside apparel, there is potential to expand into new product categories or offer bundled promotional packages, appealing to clients planning multi-channel branding campaigns.