Boutique PR niche Small team specialization in media strategy, pitch development, and spokesperson training positions Earned Media Consultants to offer highly personalized services to executives and mid-market tech startups seeking media exposure.

Tech media focus Deep engagement with business and tech media, leveraging former reporters’ networks to secure credible coverage for clients in technology and industry sectors, presenting opportunities to upsell targeted media relations and thought leadership packages.

Global partner potential Based in Boston but serving a broad market through digital infrastructure (AWS, GoDaddy, Google Tag Manager), enabling scalable remote work with potential to expand services to national or international clients seeking PR support without large local teams.

Growth via digital stack Existing tech stack including AWS, Google Tag Manager and modern CMS suggests opportunities to offer analytics-driven PR campaigns, performance reporting, and data-backed media outreach for measurable ROI.

Financially lean upsell Revenue range indicates room to pursue higher-margin retainers and media training packages for startups and small-to-mid-market firms, along with bundled services like media training plus crisis communication readiness.