Market Focus Eased Edges specializes in hearth and outdoor living products, presenting opportunities for cross-selling high-margin accessories, outdoor decor, and maintenance services to existing customers interested in home comfort and enhancement.

Digital Presence With a website featuring integrated e-commerce and modern tech tools like Google Maps and Bootstrap, there is potential to expand digital marketing efforts, online sales, and targeted advertising to reach more homeowners in the Lakes Region.

Growth Potential Operating within a competitive segment with similar companies of comparable revenue ranges, Eased Edges can leverage supplier relationships and product diversity to gain a competitive edge and offer bundled outdoor living packages.

Customer Engagement Their emphasis on a wide variety of products from stoves to outdoor furniture indicates opportunity for upselling seasonal products, maintenance packages, and personalized outdoor solutions to increase customer lifetime value.

Local Market Located in the Lakes Region of New Hampshire, the company can capitalize on regional outdoor lifestyle trends and seasonal demand to tailor marketing campaigns and promote exclusive local promotions for outdoor living products.