Expansion Opportunities The recent launch of four pop-up stores across Ontario and the expansion into Saskatoon indicate a strategic push into regional markets, presenting opportunities to offer localized marketing solutions and supply chain support for new retail outlets.

Private Label Growth With approximately one third of sales driven by Veritas branded products manufactured by Veritas Tools Inc., there is potential for collaboration in developing and promoting additional private label or exclusive product lines to deepen customer loyalty and increase margins.

Digital Engagement The adoption of modern tech stack components and online marketing channels suggests a focus on digital sales channels. Opportunities exist to enhance e-commerce, digital advertising, and online customer engagement to further grow online revenue streams.

Sustainable Campaigns The company's recent campaign advocating for reusing Christmas trees signals a sustainability focus, opening doors to develop eco-friendly product lines, green marketing initiatives, or sustainability-focused partnerships appealing to environmentally conscious consumers.

Market Diversification With revenue in the range of $100M to $250M and active expansion activities, there is potential to diversify product offerings further into related categories such as outdoor living or DIY renovation markets, catering to a broader customer base and increasing sales opportunities.