Marketing Optimization Existing use of Google Analytics, Constant Contact, Open Graph, AdSense, and Bootstrap indicates readiness for digital marketing optimization and audience engagement. This creates an opportunity to offer a data-driven marketing package that improves event promotion, audience growth, and donor outreach. Services could include website optimization, email automation, and analytics reporting to demonstrate impact.

IT Modernization Tech stack shows reliance on AWS hosting and Microsoft IIS with Bootstrap for front-end. This suggests a need for reliable hosting, security hardening, backups, and routine maintenance for a small library with limited internal IT resources. Propose a managed IT package including hosting, security monitoring, updates, and incident response designed for small public institutions.

Accessibility Leadership UserWay support signals a commitment to accessibility; offer audits, WCAG remediation, and ongoing accessibility monitoring integrated with digital services. This helps the library serve patrons of all abilities and potentially reduce risk related to accessibility compliance.

Fundraising Enablement Revenue is in the 0-1M range and staff is small, signaling strong potential for fundraising and grant support. Propose turnkey fundraising and donor engagement solutions, including digital donation pages, grant lifecycle management, and integration with Constant Contact for campaigns. This would enable easier revenue generation and program funding.

Community Collaboration Located in Eastpointe with connections to larger libraries in the region, there is potential for collaborative procurement, shared training, and interlibrary loan IT enhancements through a vendor partnership. Position as a single-vendor solution for library-level digital services, interoperability, and cost savings via group purchasing.