Growth through acquisitions Easyfairs has an active M&A trajectory, including acquiring The AI Conference and Xpo Group, and expanding US presence. This signals a willingness to enter new high-growth verticals and geographies, presenting cross-sell and up-sell opportunities to clients in packaging, AI, events tech, and emerging markets.

Diversified event portfolio With over 110 event titles across 16 countries and eight managed venues, there are numerous sponsorship, exhibitor, and sponsorship package sales opportunities. Cross-promotional bundles and all-in formulas can be offered to existing exhibitors seeking broader reach.

Technology enablement A tech stack including iCIMS, Kubernetes, PostgreSQL, and automation tools indicates a modern, data-driven sales and event management capability. This can be leveraged to offer enhanced digital experiences, lead retrieval, matchmaking solutions, and customized attendee targeting for prospective clients.

Industry recognition Being named a Best Managed Company by Deloitte for six years and maintaining a strong market position as a top 20 global exhibition organiser enhances credibility. This can be used in outreach to secure larger sponsorships, strategic partnerships, and high-value clients seeking stability and reliability.

Global expansion signals demand Active expansion in the United States and continued presence across Europe, plus new show launches like Digital Accountancy Show USA, point to growing demand in high-growth sectors. Sales opportunities exist in vertical-specific events, regional expansion packages, and strategic partnerships with industry associations.