Statewide reach Prime opportunity to upsell expanded modules and services to current customers across 10 states and DC by highlighting cross-state compliance features and centralized management via the six modular components.

Asset efficiency Leverage the recent Link Labs integration to offer enhanced asset tracking and deployment optimization for election equipment and personnel, targeting jurisdictions with high asset churn or complex polling locations.

Security and trust Position as a secure, compliant election management platform, addressing past data breach concerns by showcasing robust security measures, incident response, and ongoing proactive monitoring to win prospects prioritizing risk management.

GOVTECH pedigree Capitalize on recognition as a GovTech provider and historical growth to approach new state and county elections offices, emphasizing scalable solutions like EasyFocus, EasyPollWorker, and EasyAbsentee tailored to local needs.

Growth potential Target opportunities evidenced by modest funding and revenue growth in the mid-market segment; propose bundled offerings and favorable pricing to convert 11-50 employee agencies into larger, multi-module deployments.