Health Ecosystem EAT SMARTER operates the largest cross-media health ecosystem in the DACH region with a strong emphasis on credible nutrition content and a digital coaching approach. This creates opportunities to partner on corporate wellness programs, employee nutrition challenges, and sponsored health initiatives targeting companies looking to improve workforce well-being.

B2B Offering The EAT SMARTER+ corporate subscription provides tailored solutions such as expert tips, smartbooks, weekly planners, and shopping lists for teams. This presents a clear sales path for enterprise and mid-market deals with organizations investing in employee health, potentially expanding into benefits partnerships or licensing content for internal portals.

Data-Driven Appeal With unique 1-10 health ratings for meals and a robust network of nutrition experts, EAT SMARTER can offer branded wellness analytics, personalized nutrition insights, or API-style access to content and meal scoring for employer portals, health insurers, and fitness platforms seeking validated health data.

Technology Stack The use of growth tooling and ad platforms (Amazon Advertising, Google Ads), SEO tools (Ahrefs, Screaming Frog), and collaboration suites (Atlassian Jira, Google Workspace) indicates readiness for scalable marketing partnerships, white-label content, and performance-based advertising collaborations with corporate clients and publishers.

Growth Readiness With a revenue range of 1M–10M and a 40-person Hamburg team, EAT SMARTER sits in a growth-oriented tranche suitable for channel partnerships, sponsored content deals, and institutional partnerships (health insurers, corporate benefits programs). This aligns with sales opportunities around bundled health content and employer-focused digital wellness solutions.