Rapid Audience Growth Eat This, Not That! attracts over 110 million annual users, indicating a large and engaged audience interested in health, wellness, and nutrition content, which presents opportunities for targeted advertising, content monetization, and sponsored partnerships.

Strong Digital Presence With a tech stack that includes platforms like Shopify and Automattic, along with analytics and ad management tools, the company demonstrates a robust digital infrastructure, making it well-positioned for digital marketing services, data-driven advertising solutions, and website enhancement products.

Expanding Product Portfolio Recent product launches such as GoodWheat Quikcakes and pancake mixes highlight the company's potential to cross-sell and upsell new health-focused food products, opening avenues for partnerships with food brands, supply chain collaborations, and ecommerce expansion opportunities.

Global and Local Promotions Recognition in markets like France with Popeyes and in various U.S. states for local favorites demonstrates the company's potential for international licensing, regional marketing campaigns, and branded content collaborations to increase brand reach and engagement.

Growing Health and Wellness Focus As a leading source of nutrition and healthy eating advice, Eat This, Not That! can be a valuable partner for wellness brands, fitness companies, and health tech solutions seeking to target health-conscious consumers through advertising, content collaborations, or co-branded health initiatives.