Insights

Growing Reach Global health and wellness audience with over 110 million annual users presents a large potential for sponsored content, brand partnerships, and affiliate programs across nutrition, fitness, and healthy living verticals.

Media Platform Established online audio and video media presence complemented by strong tech stack including WordPress, AWS, Azure, and advertising tools offers opportunities for native video ads, programmatic campaigns, and sponsored segments embedded in editorial content.

Strategic Partnerships Recent collaborations with fitness and restaurant brands indicate openness to co-branded campaigns and product launches, suggesting potential for exclusive sponsorships, cross-promotions, and rollout of new nutrition or dining concepts.

monetization Revenue in the low to mid single-digit millions with a lean team suggests efficiency but also room to scale through premium advertising, subscription add-ons, and enterprise-grade content partnerships targeting CPGs and health brands.

Leadership & Brand Strong alignment with nutrition-focused content and a proven track record dating to partnerships with major brands provides credibility for high-ticket sponsorships, nationwide campaigns, and multi-market activations.

Similar companies to Eat This, Not That!

Eat This, Not That! Tech Stack

Eat This, Not That! uses 8 technology products and services including Amazon Advertising, Google AdSense, Snowplow, and more. Explore Eat This, Not That!'s tech stack below.

Media & News

Eat This, Not That!'s Email Address Formats

Eat This, Not That! uses at least 2 email formats:
Eat This, Not That! Email FormatsExamplePercentage
FLast@eatthis.comJDoe@eatthis.com
80%
First@eatthis.comJohn@eatthis.com
20%

Frequently Asked Questions

What is Eat This, Not That!'s official website and social media links?

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Eat This, Not That!'s official website is eatthis.com and has social profiles on LinkedIn.

How much revenue does Eat This, Not That! generate?

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As of August 2026, Eat This, Not That!'s annual revenue is estimated to be $1M - $10M.

What is Eat This, Not That!'s SIC code and NAICS code?

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Eat This, Not That!'s SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5162.

How many employees does Eat This, Not That! have currently?

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As of August 2026, Eat This, Not That! has approximately 15 employees across 3 continents, including North America, Asia and Europe. Key team members include Co-Owner: D. K., Manager Sales: N. R. and Medical Review Board: D. F. Explore Eat This, Not That!'s employee directory with LeadIQ.

What industry does Eat This, Not That! belong to?

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Eat This, Not That! operates in the Online Audio and Video Media industry.

What technology does Eat This, Not That! use?

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Eat This, Not That!'s tech stack includes Amazon Advertising, Google AdSense, Snowplow, Amazon Web Services, WordPress, Cookiebot, Agentforce and Microsoft Azure.

What is Eat This, Not That!'s email format?

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Eat This, Not That!'s email format typically follows the pattern of FLast@eatthis.com. Find more Eat This, Not That! email formats with LeadIQ.
Eat This, Not That! logo

Eat This, Not That!

Online Audio and Video MediaNew York, United States11-50 Employees

Eat This, Not That! is a New York-based online health and wellness media brand focused on nutrition news, healthy eating guides, and weight-loss strategies that avoid dieting gimmicks. The site provides expert- and research-backed tips, shopping lists, and nutrition guides to help people make healthier choices when grocery shopping, cooking at home, dining out, or eating on the go. Inspired by a New York Times best-selling book series by David Zinczenko, it reaches more than 110 million annual users. The audience consists of everyday consumers seeking healthier options, and the platform aims to support decision-making across grocery, kitchen, and restaurant contexts with practical resources. In February 2026, Eat This, Not That! announced a collaboration with Gymguyz LLC to share a peak fitness test designed by its founder.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5162
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Eat This, Not That!'s revenue is estimated to be in the range of $1M - $10M

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