Eat This, Not That! Email Format
Online Audio and Video MediaNew York, United States11-50 Employees
Eat This, Not That! is a New York-based online health and wellness media brand focused on nutrition news, healthy eating guides, and weight-loss strategies that avoid dieting gimmicks. The site provides expert- and research-backed tips, shopping lists, and nutrition guides to help people make healthier choices when grocery shopping, cooking at home, dining out, or eating on the go. Inspired by a New York Times best-selling book series by David Zinczenko, it reaches more than 110 million annual users. The audience consists of everyday consumers seeking healthier options, and the platform aims to support decision-making across grocery, kitchen, and restaurant contexts with practical resources. In February 2026, Eat This, Not That! announced a collaboration with Gymguyz LLC to share a peak fitness test designed by its founder.